How do you boycott a place that you were never going to shop at to begin with? By publishing articles about it online, of course! It has the same effectiveness of gathering signatures for petitions through the internet. That is to say, not much.
When the CEO of the fast food company Chick-fil-a was accused of having anti-homosexual biases, his only response was "guilty as charged." A national backlash occurred with the most publicized responses being mayors from big cities such as Boston and San Francisco.
Why didn't Chick-fil-a issue a national apology and punish their CEO then?
In short, because it was good business. They have one of the most conservative customer bases of all the major chain restaurants, if not all industries; only after Cracker Barrel and Macaroni Grill.
Chick-fil-a knows their customer base and their customer base knows them. Being someone who grew up in Texas, everyone knows that Chick-fil-a prides themselves on being a Christian, right-wing company; all of their locations are even closed on Sundays to celebrate the Lord's day. To bypass massive profits in order to practice faith is a sign of significant commitment. I am sure there are members of both political parties who wish that the establishments that they patronize do more to uphold their values.
Wonder who all those people eating Church's Chicken are? .... heh... that group must be a really loyal part of the Democratic base... also one that does not bother to vote much... ಠ_ಠ
This reminds me of another incident recently where the American Family Association attempted to boycott Google for their "Legalize Love" campaign to end unequal treatment of homosexuals. One of the first things the AFA did was to announce their boycott via video. To share the video to a wider audience, they uploaded the video to YouTube.... which is owned by Google. So much for that idea.
I wonder what the world would look like if people attempted solely to use companies that abides by their own political beliefs. Conservatives only patronized right-wing companies. Liberals only patronized left-wing companies. I bet that we would no longer have a functioning economy, especially considering that only a small part of the country fits cleanly into the two-party system.